Analytica persuasive and manipulative purposes in donald trump's campaign in 2016 and in the brexit referendum. In 1h 54 min of documentary, it is unraveled how this company classified people, through a series of investigations, into persuadable individuals who could be manipulated through fake news in order to change their voting intention. They use our personal data to create an information network with which they create a profile that represents millions of people . From that moment on, they begin to bombard us with personalized messages and propaganda that incites division by ideology or thought.
A few days ago we saw how the anonymous hacker network uncovered confidential information on the us president and other world-renowned e commerce photo editing service personalities, which represented a true revolution among the population. The background of all this, and where we want to go, is that individuals are no longer willing to have their information used as merchandise, and less so in matters as sensitive as personal, and therefore it is requested from many platforms that personal data on the internet are part of human rights. What can we do to protect ourselves?
It is inevitable to want to control all the information you put on the network throughout your day, and more so in an era where almost all our activities are digitized. Our digital footprint follows us and defines us. Given this, the main combat weapon we have is knowledge. Educate yourself, investigate, read the privacy policies, the conditions of use that almost all of us accept without even reading the first word. This is the first step, but if you also want to obtain specialized training in the matter, and understand the use and treatment of this data, as well as its privacy, it is best to specialize in different courses or master's degrees. For