Under the epidemic, from the county magistrate to Lao Luo, all walks of life have become live broadcast experts, which has promoted the accelerated integration of online and offline, and triggered the digital transformation of traditional industries. This article focuses on the online digital transformation of enterprises, the main means of online marketing and the content strategy of marketing, and systematically explains and shares it, and recommends it to children who are interested in online digital transformation and marketing. 1. The epidemic has become an accelerator for online and offline access I heard a news recently that many chefs were forced to start livestreaming. Affected by the epidemic, the catering industry has experienced a severe economic downturn. In order to sell the dishes, the chef began to walk out of the back kitchen and turned into an anchor to share recipes and cooking skills.
Don't tell me, the effect is not bad, and some companies such as Meizhou Dongpo and Xiabuxiabu have begun to sell semi-finished products, and the sales ratio can reach more than half. Under the epidemic, Xingxing has become an "anchor". Not only text message service many chefs have to face the camera, but people in almost every industry have to go to the front desk and face customers. Even in some places, the mayor came out to sell some local specialties on the live broadcast. In the past, many traditional companies thought that they had done a good job offline, but online was a very unfamiliar environment. Embrace new things. The epidemic has become an accelerator for the online and offline connection of traditional industries . This is a good time to turn a crisis into an opportunity and take this opportunity to complete the online transformation. Take the catering industry as an example, they are at the forefront through live video. If there is no live video experience, if you want to open takeaway,
retail and other businesses, you can only do it through platforms such as Meituan, Ele, etc., and you have to pay a certain commission to the platform, and semi-finished products such as ingredients are also very popular in e-commerce and other platforms. It is difficult to launch because it does not conform to the usual search habits of users. Usually, when we want to eat, we will search for stores in Meituan, and we are unlikely to go to Taobao or the official flagship store of the hotel to buy semi-finished products. Unlike many e-commerce platforms, traditional enterprises, whether in the catering industry or in the service industry such as tourism and accommodation, used to have very weak links with users. For example, no matter how many meals we go to the restaurant, unless we apply for a discount card, there is usually no data connection between the customer and the restaurant.