are not intended to be used as absolute values. Moz explains this with the following example: “If Facebook were to acquire a billion new links, everyone's PA and DA would drop relative to Facebook. In other words, there is no good or bad DA/PA value. The best way (and in fact the only correct way) is to use DA and PA as relative measures to compare your site's authority with that of your competitors. DA and PA SEO Metrics Google SERP with DA and PA values of MozBar extension results Tip: When it comes to evaluating a backlink, you should focus primarily on page authority because link equity is passed from the specific page, not the domain. It is a common
misconception to talk about “a backlink from a website with DA 50” even if the link mentioned is from a specific blog post with low Page Authority. The difference between these two SEO metrics is obvious from the name. They are calculated while Page employee email list Authority reflects the ranking strength of a specific page. 6. Quote Flow and Trust Flow Another well-known “brand metrics” duo is Majestic's Trust Flow and Citation Flow. Similar to DA and PA, Citation Flow and Trust Flow metrics are based on backlinks pointing to a specific website and are expressed on a 100-point scale. Citation Flow refers to the number
of backlinks pointing to a website – hence, it indicates the popularity of the website in terms of the amount of backlinks. The Trust Flow, on the other hand, indicates the quality of these backlinks , based on the proximity of the links to trusted sites (reviewed manually by Majestic). In other words, backlinks from trustworthy websites increase your website's Trust Flow. siteprofiler seo metrics A view of our SiteProfiler tool with DA, PA, CF and TF metrics on a single screenThis is why it is quite rare that the Trust Flow has a higher value than the Citation Flow, because there are many backlinks but not all of them are of high authority. With these two metrics, you can easily