Contrary to popular opinion in the SEO industry, content silos do NOT Industry Email List make website content easy to find. The opposite is true. Content silos make content harder (if not impossible) to locate and discover on websites and intranets. In Industry Email List the article The Top Enduring Intranet-Design Mistakes: 7 Deadly Sins, Kara Pernice, Senior Vice President at Nielsen Norman Group wrote: Content in a silo (or siled content) is hard-to-discover and hard-to-find content.
Content can be closed in several ways: - not accessible via search function - missing from global navigation and sub-navigation - hidden according to Industry Email List user role, due to customization - protected by login wall Silos are a waste of time for users. On most websites, users typically engage in two types of behaviors: Industry Email List browsing and searching. With navigation, users interested in a product or service are forced to navigate to multiple sections of the site.
They usually have to explore the desired Industry Email List content every time they browse the site. Without a clear and consistent scent of information, users are unlikely to complete the desired tasks (add to cart, register, download, try for free, etc.) And research? What about SEO? First, know that web search engines are not perfect. They can deliver you Industry Email List to the right place on a site, and they can't. Once users/searchers arrive at your site, they will normally navigate to the desired content