Hello and welcome to News You Can Use, CallRail's regular roundup of the latest and greatest headlines in technology, marketing and the wider business world. Keeping up with the news is an integral part of savvy businesses in any industry - by staying up to date with the latest developments in your field, you'll be in a prime position to take advantage of upcoming opportunities or meet future challenges. So without any further throat clearing, let's get to the news. 1) Instagram launches long-form video platform (Techcrunch) Whether a competitor would arise to test YouTube's dominance in video was only a matter of 'when', not 'if' – video is far too lucrative a market for Google not to be. disputed. While many analysts expected game-streaming site Twitch to become the first serious challenger among pre-recorded long-form video platforms, Facebook apparently took the lead in this contest. The company recently announced that its subsidiary Instagram will soon be unveiling a new long-form video hub, slated to launch on June 20. Users will soon be able to upload videos in Full HD or 4K, and the 60-second limit on video length will be removed. Instagram also plans to launch discovery and sharing features, similar to those seen on platforms like YouTube and Vimeo, and will offer users the ability to monetize their content. While that won't change much of Google and Facebook's duopolistic stranglehold on the digital advertising market, the new and improved Instagram should nonetheless bring some much-needed competition to the video space, where Google reigns supreme.
Marketers should expect video advertising pricing to become more affordable and competitive if Instagram is able to Employee Email Database launch this initiative. 2) Apple unveils AI-powered iPhone at WWDC 2018 (Wired) At Apple's annual Worldwide Developers Conference (WWDC) in early June, the tech giant wowed the world by unveiling the new AI and machine learning programs that will power the next generation of Apple smartphones. The opening salvo in Apple's push for more AI is Create ML - a suite of machine learning software that developers can use to build apps and leverage the AI that will power future iPhones. During the presentation, Apple suggested that Create ML could be used to teach software to detect the mood and temperament of online commentators, or to predict how well a meal will be received based on factors such as sugar content and acidity. Developers can start experimenting and coding with Create ML now, and Apple will begin releasing applications based on Create-ML once the company's latest iPhone operating system rolls out later this year. As we've been saying for some time now, AI and personal assistant technology are the future of advertising, and mobile platforms will be the backbone of this new marketing ecosystem.
E3 2018 showcases gaming innovation as industry surpasses $100 billion in annual revenue (Forbes)Last week, the Electronic Software Association organized the 24th edition of E3 (Electronic Entertainment Expo). From humble beginnings in the mid-1990s, E3 has grown into a full-fledged event whose popularity and impact rival amateur and trade shows. Indeed, after years spent as a relatively specialized pastime, gaming has exploded into the mainstream: 2017 was the first year that total global gaming revenue topped US$100 billion, and that figure is only expected to increase in the coming years. And as Forbes analysts have pointed out, buying stock in a popular video game company is one of the closest things to a sure bet. All of this points to one inescapable truth: if your business didn't consider gaming as a potential advertising or marketing channel, now is the perfect time to start. 4) European Parliament threatens to overturn US data protection agreement (Irish Times)Fresh out of the controversy surrounding Cambridge Analytica's mining of Facebook users' personal data, a renewed debate over data privacy in the EU threatens to further inflame transatlantic tensions. The European Commission on Civil Liberties has adopted a res