Officecom handles everything from the manufacture and sale of office furniture to interior construction, and the official EC site operated by the company handles more than 100 manufacturers of office furniture, stationery, office supplies, etc., and about 110,000 items. We handle products exceedingIn the past, we had introduced another company's CRM tool for the purpose of realizing one-to-one marketing, but due to problems with know-how and man-hours, we could not use it well and canceled the contract.
In recent years, due to the increase in the number of EC businesses accompanying the expansion of the EC market and the soaring CPA of Industry Email List new acquisitions, the importance of CRM that improves the LTV of existing customers has become even more important. For the company as well, expanding sales and improving LTV for existing customers through the introduction and use of CRM tools was an urgent issue. Therefore, this time, "Action Link" was adopted.
It is said that 10% of the companies that have already introduced CRM tools are able to make the most of the CRM functions of each tool. According to Adbrave's survey, among the EC site operating companies that have introduced CRM tools, 10% have implemented even one measure, which is said to be an iron plate measure in CRM, such as birthday emails. It is said that 0% of companies were able to implement all iron plate measures.