This post describes how to set URL tags using UTM parameters and outlines the different uses of URL tags for marketing attribution.
Most marketers already know how to identify a particular reference source in Google Analytics, but if you use UTM code to tag your URL, you can start with a particular campaign (such as a particular email campaign). Take this data to a higher level by isolating referenced visitors to better understand and build behavior. A more specific audience list to improve the performance of ongoing paid media activities. ..
What is a UTM code?
"UTM" is an abbreviation for "Urchin tracking module". The Cork E-Bikes Zone UTM code is added to the end of regular URLs and is designed to give Google Analytics (and other analytics tools) a little more information about each link and its associated marketing campaigns.
A type of URL tagging with a UTM code labels the destination URL with a specific campaign name when it is reported in Google Analytics. Simply put, this allows you to categorize traffic that is normally reported only by the source and associate it with the individual email or paid search campaign you are running.
?? The following symbols in the URL section that follow are samples of what the UTM code will look like.
Why use UTM code?
Tagging URLs helps prove the value of online campaigns that are trying to increase traffic to your site. In particular, if you're setting goals in Google Analytics, you'll see a report for each conversion metric for a particular campaign.
For example, you can use UTM variables in links that you post to social media to track the amount of traffic you receive from each post you publish. You can also use UTM variables to track specific links, such as links to websites from your Twitter biography. URL tagging also gives you a better understanding of the overall performance of each PPC campaign you are running.
How to configure the UTM code
To properly structure your UTM code, you first need to understand the meaning of each parameter.
Campaign sources are typically search engines or platforms that serve ads (Google, Bing, Facebook, Twitter, websites, etc.).
Campaign media is used to indicate the type of advertising campaign that uses the URL (PPC, email, etc.).
The campaign name is the field used to insert the name of the campaign .
All three of these fields are required and you can use the rest of the content and term parameters to track additional details as described by Google.
Google campaign conditions
How to set URL tagging
1. Manual URL tagging
Many third-party advertising tools have the option to automatically tag URLs, but they are used for specific links in organic social posts, banner links, and campaigns that run outside of third-party software. Manual URL tags are the only option for tagging other links.
This does not mean that you have to manually create all the UTM tags as you can do this using the UTM generator . There are many different UTM generators available, but the ones that are most useful are listed below.
Google URL builder
Free UTM tagging template for Google Sheets
Excel URL builder
Effin Amazing Chrome Extension
Google's URLBuilder is a great free tool for generating URLs tagged with UTM code for a single campaign, but it's not suitable for creating UTM tags in bulk and it keeps track of naming conventions. Also not suitable.