requiring a fee, including the heated seat option, which illustrator artwork service was introduced this month, and which are available in different countries. opportunity to experience BMW told the BBC that if consumers have already opted to buy heated seats, or any other option, when buying a new car, they won't need to pay any "subscription fees" in the future. But if consumers don't choose to buy heated seats or any other option when they buy a new car, the new payment method will give consumers "the opportunity to experience those options that were not originally purchased."
BMW said that this is particularly useful for people who buy used cars, because buying used cars usually only accepts the existing equipment of the car, and cannot choose to purchase additional equipment that is not available, and this paid service can allow used car owners to add new ones. function. In addition, the paid subscription method also allows consumers to "pay for a feature for a short period of time before purchasing a feature permanently to experience whether the feature suits their needs." BMW emphasizes that consumers can pay for permanent purchase options. For example, consumers can pay 200 pounds (about NT$7,084) to "permanently" purchase the heated steering wheel function, which can continue as long as the "technical conditions" of the car meet the requirements. use this function.
Lively discussion The subscription service launched by BMW has sparked heated discussions on the Internet. The US technology news website "The Verge" said, "Take the function of heated seats as an example, BMW has actually installed all the required heating parts on the car, but It is another software installed to block the function, and consumers have to pay for it to be unlocked by BMW.” The Register, a British technology news site, said that while paid services may be useful for some consumers, on the other hand, it feels like "buying a cup and paying to rent the handle of the cup". There are reports that BMW's pay-for-service is part of a broader trend in the auto industry, and some other automakers have begun rolling out similar pay-as-you-go services. There have been many negative comments on social media. One Twitter user posted, "Paid subscription software is one thing, but no one pays monthly for heated seats, if I own a car, I should own everything in that car.