This year, it is quite absurd that in the two battlefields where online car-hailing and takeaways have fought vigorous subsidy wars, after about five years of orderly formation and recuperation, there are signs of a repeat of the subsidy war at the same time. On the online car-hailing track, Didi re-launched the sinking brand Hua Xiaozhu to take a taxi, relying heavily on subsidies to enter the market; on the other side of the local life track, Ali's local life has undergone many organizational restructuring, Alipay, El me products After the upgrade, the big killer of "tens of billions of subsidies" was offered.
At the end of August, “Ten Billion Subsidy” plan was officially launched after nearly a month of piloting. Each order can save consumers up to 20 yuan, and it supports the use of superimposed reductions, red envelopes, and delivery Fax List fee reductions. Ele me said that the "tens of billions of subsidies" will be normalized, and the key cities covered will expand from 24 cities to more than 100 cities from September. Subsidies, strong attacks, and sniping: Ali Meituan battles local life The "Ten Billion Subsidy" is regarded by the market as a "must do" counterattack by Ali's local life against Meituan, which reflects the extreme anxiety of its repeated decline in market share.
According to a report by LatePost, daily orders reached 20 million, “the share broke three, and it is at a historical low”; and Meituan announced that on August 8, the daily order volume for food delivery had exceeded the 40 million mark. The doubling difference in order volume is reflected in revenue. According to the financial reports of Meituan and Alibaba, Meituan’s catering takeaway business revenue in the second quarter was 14.53 billion yuan, while Ali’s local life service revenue in the same period was 7.10 billion yuan, only Meituan. One-half of the takeaway business revenue.