Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public.
Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales.
In this article, you’ll learn about these 9 PR tactics, which all include examples of PR campaigns:
Monitor and react to media inquiries
Leverage what’s trending in the world
Pitch linkable assets to journalists and bloggers
Have brand ambassadors
Partner with other brands
PR stunts and guerilla marketing
Promote your values by standing up for something
Turn negative publicity into good PR
1. Monitor and react to media inquiries
Every writer needs expert contributions for their content once in a while. You can be that expert in your niche, and it’s easy.
All you need to do is to subscribe to a feed of media inquiries via services like HARO, Sourcebottle, ResponseSource, or JournoRequests.
Here’s what the email feed with inquiries from journalists and bloggers looks like with HARO:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Your goal is to provide valuable information as fast as possible whenever you see a good opportunity.
This is a great link building and PR technique, especially for projects in their early stages. That’s because your credentials and the value of the information you provide are what matters, not your actual website or content on it.
While you can become a paid subscriber to access features such as earlier inquiries or built-in keyword filters, I’ve had success using free versions. Here are a few tips from my experience:
a) Use keywords to filter through the feeds
HARO alone sends multiple emails three times a day. Skimming through all of these is a massive distraction for your day-to-day schedule.
To solve this, create email filters and conditions. These will limit real-time notifications to when the feed includes keywords relevant to your business.
Here’s how to create a filter in Gmail:
Hit the caret on the right side of the search bar
Paste email@example.com (or another feed) into the “from” field
Add your keywords (using the OR separator) to the “Includes the words” field. Use quotation marks to consider multiple words as one keyword.